Lighted signs are used quite heavily in this day and age. You literally can’t drive through a city at night and not notice the myriad of different lighted signs showcased by the door or around the exterior of some sort of shop, bar, restaurant or other type of business.

If you want to set up a working brick and mortar business of any type – whether you’re interested in retail or setting up a large building to launch yourself in the hotel or travel industry – a lighted sign can be a great idea. It will not only provide you with increased exposure for your business, but also improve the appeal of your exterior and get people to notice your building more easily as they pass it by.

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Do You Really Need a Lighted Sign?

Before you consider the price and other details related to buying a well-designed lighted sign, it’s important to look at whether or not you need one of these signs in the first place. In many cases, any type of brick and mortar business can benefit from a lighted sign. This includes, and is not limited to:

  • Small shops selling anything from basic groceries to hardware and heavy equipment for home improvement;
  • Large retail and restaurant chains that want to attract more local customers;
  • Companies selling various services, ranging from travel insurance and tours, to repair and replacement services for specific types of electronic equipment and appliances;
  • Contractors who want their business to be noticed by people driving by.

In most cases, the only time a lighted sign isn’t very necessary for your business is if you manage your business from home or on the go. In that case, you can at most set up a small sign near your home to let people know that you offer various services, but most of the time you will do much better to focus on online advertising instead.

The Cost of Lighted Signs

So how much does a well-designed, customized lighted sign go for? While the price of a basic LED lighted sign of a relatively small size can be as low as $10, a larger or more intricate design will require an investment ranging between $50 and up to $200.

Of course, a personalized sign for your business, which shows your company name and logo, as well as various other custom elements, will be more expensive. Check with a local digital sign company near me to find out just how much the price would climb, based on your specific requirements.

Additional costs will also be required if you need a digital screen to showcase various additional information, aside from just showing off your company logo. Advanced LED screens will be more than $1,000, and the price can grow depending on the size of the screen and the complexity of what it can do. A lighted sign would be far more affordable, and unless you need to show crucial real time updates for your clients, a simple digital sign will be more than enough to attract desired attention.